Trade Fair Training How can your Sales team rock the next trade fair

The next trade fair is planned – the trade fair team has been put together – and now what? Do you also use trade fairs as an important sales channel? No doubt you have done your research to find out which trade fair is the most promising for you.

Helena Schindler works as an intercultural specialist at ti communication. She lived in Chile and travelled globally on business trips. As Global Sales Manager and Team Lead of the international sales teams of an innovative technology company, she successfully organised and accompanied trade fairs in Ireland, Spain, Brazil, Argentina, the USA, Canada, Singapore and many other countries. Her keynote speeches in German, English, Spanish and Portuguese were also convincing at the trade fairs. She is also a certified comercial translator fort he Spanish language and is sworn to carry out certified translations in court. During this workshop, she will be happy to pass on her extensive experience to the participants so that your trade fair appearance can also be a success!

Main Contents

• Basic know-how exhibition stand for Sales
• Trade fair preparation
• Targeted networking before, during and after the trade fair
• Appearance during the trade fair
• Targeted follow-up
• Basic of culture and value conflivts in a diverse environment
• Different communication styles

Benefit

After participating in this virtual training, you will have:

• Learned methods and tips for target group-oriented trade fair preparation
• An understanding of your own knife toolbox and how to use it
• Created the basis for presenting yourself confidently and convincingly at the trade fair stand
• Received impulses to promote your resilience

Methods

• Input and presentation by the trainer
• Reflection exercises
• Role plays and case studies on trade fair scenarios
• Group discussions and exchange of experiences

Note on time:

• As a virtual workshop: 9 am – 12 pm and 2 pm – 5 pm
• As in-house measure: 9 a.m. – 5 p.m. incl. lunch and coffee breaks

Number of participants: 3 – 8

You can book the training as an in-house measure or as a virtual training. If more than two people are interested, we can also schedule an open training according to your wishes. Ask about the possibilities under the registration below.

Training languages: English, German, Spanish