Think inclusively – matching custom solutions to your global challenges23. October 2023
A skilled Country Manager from an Italian eyewear company faced daunting challenges while establishing a subsidiary in Thailand. Cultural differences and ineffective strategies hindered market share growth and resulted in underperformance. Engaging in the Leadership Activation Journey, the Country Manager gained valuable insights and transformed his approach, leading to an impressive 41% increase in revenue and an astounding 300% business growth within four years. Recognized as the ‘Best Country in Southeast Asia,’ the subsidiary’s remarkable transformation under the Country Manager’s leadership paved the way for expanded opportunities and enduring success.
One of the world’s largest eyewear companies, headquartered in Italy, appointed a skilled manager as the Country Manager to establish a subsidiary and drive business growth in Thailand. The Country Manager selected a suitable office location and hired a team of 34 employees. However, the assignment presented significant challenges due to Thailand's unique political and economic environment, while the cultural differences posed major difficulties in leading the local team effectively. The approaches that worked in Italy failed to yield results in the Thai market. The Country Manager struggled to motivate the team and address critical mistakes, which were leading to a decline in market share and customer retention.
- Within just 5 months, the Management Team underwent a remarkable transformation, aligning with the Country Manager's vision and objectives.
- A substantial 41% increase in revenues compared to the previous year showcased the effectiveness of the changes implemented by the Country Manager and his team.
- Two years later, the subsidiary achieved an astounding 300% business growth, propelling it to become the 'Best Country in Southeast Asia' for two consecutive years.
Methodology: Leadership Activation Journey
- An initial assessment pinpointed the Country Manager's blind spots, contributing to some of the challenges faced.
- The Leadership Activation Journey program incorporated personalized coaching and training to help the Country Manager understand his inner narrative and biases, along with fostering a deep appreciation of Thai culture.
- Armed with newfound insights and tools, the Country Manager engaged his Management Team in a significant project, yielding extraordinary results.
- Enhanced motivation and trust among the team and the Country Manager led to exponential success, revitalizing the organization.
- The business grew by 300% in 4 years.
- Impressed with the transformative outcomes, the Country Manager extended his assignment in Thailand and was entrusted with leadership responsibilities in an additional country.
- The Country Manager's journey of personal and professional growth became an inspiration, leading him to write a book about his transformation from manager to leader.
- The Country Manager was offered an international leadership position at a prestigious organization.